Digital Marketing Specialist

Area: Marketing & Advertising

Role: Digital Marketing Specialist

Location: [Company Location]

Employment Type: Full Time

Reports to: Head of Digital Marketing

Position Summary: As a Digital Marketing Specialist, you are responsible for developing, implementing, and monitoring digital marketing strategies that promote company growth and enhance brand presence. You will collaborate closely with cross-functional teams to design innovative campaigns based on data-driven insights. Your expertise spans a wide range of digital marketing disciplines, including Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing, content marketing, and email marketing.

Key Responsibilities:

1. Strategy Development and Planning:
   • Design comprehensive digital marketing strategies to increase online visibility, traffic, and lead generation.
   • Conduct market analysis and competitive research to identify trends and optimization opportunities.
2. Search Engine Optimization (SEO):
   • Develop and implement SEO strategies to improve organic search rankings.
   • Analyze keywords and SEO performance, adjusting strategies based on search trends and algorithm updates.
3. Pay-Per-Click Advertising (PPC):
   • Plan and manage PPC campaigns across platforms like Google Ads and Bing Ads.
   • Monitor budgets, optimize bids, and improve quality scores to maximize ROI.
4. Social Media Marketing:
   • Develop audience-specific social media strategies that promote brand engagement and interactions.
   • Manage campaigns and content calendars across platforms like Facebook, Instagram, Twitter, and LinkedIn.
5. Content Marketing:
   • Create and distribute high-quality content aimed at user engagement and lead generation.
   • Coordinate with content creators to ensure brand consistency and adherence to the content strategy.
6. Email Marketing:
   • Design and execute email marketing campaigns to enhance customer engagement and increase sales.
   • Segment target audiences and personalize communications to improve open and click-through rates.
7. Data Analysis and Reporting:
   • Regularly analyze campaign performance and create detailed reports on metrics such as traffic, conversions, and ROI.
   • Utilize analytics tools like Google Analytics and CRM software to process and interpret data.
8. Technology and Trends Monitoring:
   • Continuously update knowledge on new technologies, tools, and best practices in digital marketing.
   • Implement innovative approaches and technologies to improve marketing efficiency.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Digital Media, or a related field.
• At least 5 years of experience in a similar role within digital marketing.
• Comprehensive knowledge in SEO, PPC, social media, content marketing, and email marketing.
• Experience with data-driven analysis and reporting.
• Excellent communication skills and the ability to work in a dynamic, team-oriented environment.

What We Offer:

• A key role in a dynamic team at the forefront of digital marketing innovations.
• The opportunity to develop and refine your skills in a competitive market environment.
• A competitive salary, comprehensive benefits, and opportunities for professional development.

What We Offer:

• A role at the forefront of designing innovative user experiences in a dynamic industry.
• Opportunities for professional development and career advancement.
• Competitive salary and benefits, including health, dental, and vision insurance.

Our Business Model and Values

Arbitrage Investment AG is an investment and holding company focused on innovative and long-term growth markets. Our portfolio spans a variety of sectors including fintech services, renewable energies, biotechnology, medical technology, and advanced artificial intelligence. We aim to consistently grow and innovate through risk-averse arbitrage strategies and diversified investment management.

Our subsidiaries are industry leaders, characterized by their economic efficiency and forward-thinking nature. Sustainable development and the long-term success of these companies are at the heart of our actions. We play an active role in managing, supporting, and advancing our investments to enhance their growth and, when necessary, support their expansion and internationalization.

In collaboration with the management and employees of our subsidiaries, we position ourselves as strategic partners and catalysts. We leverage our extensive experience and expertise to promote synergies and facilitate idea sharing and cooperation among our companies in areas such as research and development, HR management, and talent development.

Despite our close collaboration, it is important to us to maintain the autonomy of our subsidiaries. Their success is based on the competence and dedication of outstanding professionals. With our experienced consultancy, we stand by their side to help achieve common goals and explore new market opportunities.

This is what defines us: Arbitrage Investment AG – Innovative, sustainable, and forward-looking, committed to developing markets and technologies that will shape the world of tomorrow.

Kontakt